Pros and Cons of SEO

Pros

It's free

Generally, SEO does not rely on the advertisements or the paid media, all these tactics require is sometimes. Definitely, for many organizations, it may mean paying for someone else's time, but it is still, in theory, providing an uninterrupted flow of free traffic around.

People trust search results

If you manage to appear high in the search results normally, then you will likely experience a higher conversation rate and also a better Return on investment. A search becomes the number one driver of traffic for many of the sites, and leads from the search can have a huge 14.6% close rate. There are big rewards to reap, and due to the trust, it can be great for your brand's integrity. Check out SERPninja to know more about SEO.

Searchers are often ready to buy

If you are focusing on your SEO efforts on a particular search term, specific to your brand, the chances are that your customer is in a realistic expectation. Anyone who searches for "PR agency in the United Kingdom" is probably searching for talking to someone to make a decision. It means you will be using your time in bringing potential and pertinent customers.

Cons

It takes time

Changes in SEO can take weeks or months to show. Search engines such as Google, Yahoo, and other search engines are looking for dependable content and by having one blog post will not be enough to get to the top of results. It will take a lot of time before you see the actual improvements, and thus, Return on Investments. Search engine optimizations take the investment and patience seriously, on the good side, it also means that if you pause an activity it will take some time for you to slip in results as well.

Be aware

If an agency says, they can deliver results quickly then make sure to be suspicious. They may be using the so-called "black hat" tactics that can damage your website in the long term.

There's no guarantee

There are a number of external factors around the competition and search trends, and we can never know 100% of how each of these search engine's algorithm works. Therefore it is very difficult to make sure of the results. To improve your chances, you should prepare to focus on the niche markets and product areas that are less in competition and easier it will be to make an impact.

Keeping up with the search engines themselves

Google et al. are continuously trying to change their algorithms to make sure that nobody is cheating their system, and also they are serving the best websites for the search terms. It can include technical aspects that you need to constantly look upon for updates and ensuring your site is meeting with the new requirements. For instance, you will be heavily penalized for not having a mobile optimized site.